Alicia Keys Scores $25 Million Endorsement Deal with Vitamin Water
Posted May 14, 2008 
R&B superstar Alicia Keys has reportedly landed a $25 million deal with beverage company Glaceau to front a new campaign for its VitaminWater line. The singer/songwriter will become the new face of the company's health-conscious products, once fronted by rapper/mogul Curtis "50 Cent" Jackson.
Last year 50 Cent sold his 10 percent share of Glaceau, as the Coca Cola company acquired the smaller drinks operation for a whopping $4.1 billion. The rapper netted $400 million in the deal.
Though they are now endorsement fellows, it's not likely that Keys and 50 will be become pals over the deal. The Get Rich or Die Tryin hitmaker slammed the Keys in the press last month in response to disparaging statements the singer made about gansta rap music in Blender magazine.
R&B superstar Alicia Keys has reportedly landed a $25 million deal with beverage company Glaceau to front a new campaign for its VitaminWater line. The singer/songwriter will become the new face of the company's health-conscious products, once fronted by rapper/mogul Curtis "50 Cent" Jackson.
Last year 50 Cent sold his 10 percent share of Glaceau, as the Coca Cola company acquired the smaller drinks operation for a whopping $4.1 billion. The rapper netted $400 million in the deal.
Though they are now endorsement fellows, it's not likely that Keys and 50 will be become pals over the deal. The Get Rich or Die Tryin hitmaker slammed the Keys in the press last month in response to disparaging statements the singer made about gansta rap music in Blender magazine.
"I don't like Alicia Keys no more [for] the same reason why I said that I don't like Oprah Winfrey," he said. "I'm prejudice[d]. I don't like people who don't like me."
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